COLLECTIVAULT
COLLECTIVAULT
COLLECTIVAULT
Product Design
Product Design
UX/UI
UX/UI
Sports
Sports
Marketplace
Marketplace
Figma Suite
Figma Suite
Lovable
Lovable
Nano Banana
Nano Banana
01 Brief
01 Brief
Design a seamless, trustworthy, and emotionally engaging digital marketplace for rare sports memorabilia that lets fans discover, buy (including fractional ownership), and engage with iconic items. The experience covers the full journey - before, during, and after investment - helping users understand the concept, confidently purchase shares or whole items, manage collections through a clear dashboard, and connect with the social impact.
Design a seamless, trustworthy, and emotionally engaging digital marketplace for rare sports memorabilia that lets fans discover, buy (including fractional ownership), and engage with iconic items. The experience covers the full journey - before, during, and after investment - helping users understand the concept, confidently purchase shares or whole items, manage collections through a clear dashboard, and connect with the social impact.
02 Research
02 Research
User Interview Goals
User Interview Goals
What excites people about memorabilia
What stops people from buying memorabilia
The meaning of true ownership
How trust is built
What motivates people to engage with memorabilia
The importance of trust and authenticity
What excites people about memorabilia
What stops people from buying memorabilia
The meaning of true ownership
How trust is built
What motivates people to engage with memorabilia
The importance of trust and authenticity
User Interview Findings
User Interview Findings
To understand the needs of the user, myself and a team of researchers spoke to over 40 people and we ensured all our interviewees were relevant for your research via our screener survey.
Our key findings were:
Sentimentality: Fans buy feelings, not just objects - moments they want to hold onto, like a first match or a shared family ritual.
Trust: Trust is non-negotiable - fans need to believe in authenticity and integrity before emotional or financial investment can happen.
Icons: Loyalty to specific athletes drives purchases more than category or price - fans want a connection to the person behind their passion.
Community: Being part of a passionate group builds trust and makes the experience richer beyond transactions.
Pride: Authenticity and provenance matter - fans want to proudly display and share the story behind their collection.
To understand the needs of the user, myself and a team of researchers spoke to over 40 people and we ensured all our interviewees were relevant for your research via our screener survey.
Our key findings were:
Sentimentality: Fans buy feelings, not just objects - moments they want to hold onto, like a first match or a shared family ritual.
Trust: Trust is non-negotiable - fans need to believe in authenticity and integrity before emotional or financial investment can happen.
Icons: Loyalty to specific athletes drives purchases more than category or price - fans want a connection to the person behind their passion.
Community: Being part of a passionate group builds trust and makes the experience richer beyond transactions.
Pride: Authenticity and provenance matter - fans want to proudly display and share the story behind their collection.
Immersive Research
Immersive Research
To deepen my understanding of users beyond screens and interviews, I visited the Fanatics Collectibles flagship store in London as an observer. As a major player in the space, it offered a chance to observe real behaviour - how people interacted with memorabilia, what they lingered on, what created excitement, and what made items feel special. Seeing fans interact with memorabilia in person highlighted how much value comes from storytelling, visibility of authenticity, and the shared excitement around iconic items. These observations directly informed how I approached anticipation, trust, and emotional engagement in a digital environment.
To deepen my understanding of users beyond screens and interviews, I visited the Fanatics Collectibles flagship store in London as an observer. As a major player in the space, it offered a chance to observe real behaviour - how people interacted with memorabilia, what they lingered on, what created excitement, and what made items feel special. Seeing fans interact with memorabilia in person highlighted how much value comes from storytelling, visibility of authenticity, and the shared excitement around iconic items. These observations directly informed how I approached anticipation, trust, and emotional engagement in a digital environment.
A few key observations stood out:
A few key observations stood out:
People linger around stories, not just products
Authenticity needs to be visible at a glance, not buried
Excitement builds through shared moments and conversation
How an item is displayed impacts how special it feels
People linger around stories, not just products
Authenticity needs to be visible at a glance, not buried
Excitement builds through shared moments and conversation
How an item is displayed impacts how special it feels
Competitor Analysis
Competitor Analysis
The sports memorabilia market is highly competitive, dominated by major platforms like Rally, Fanatics, and Collectable, as well as prestigious auction houses such as Sotheby’s and Heritage, and large marketplaces like eBay. These players benefit from long-standing reputations, vast inventories, and strong brand trust.
However, the landscape is also fragmented and intimidating for everyday fans. Auction houses feel exclusive and inaccessible, while online marketplaces suffer from inconsistent verification and the risk of counterfeits. This creates a clear opportunity for a platform that combines trust, transparency, and a more welcoming fan-first experience.
The sports memorabilia market is highly competitive, dominated by major platforms like Rally, Fanatics, and Collectable, as well as prestigious auction houses such as Sotheby’s and Heritage, and large marketplaces like eBay. These players benefit from long-standing reputations, vast inventories, and strong brand trust.
However, the landscape is also fragmented and intimidating for everyday fans. Auction houses feel exclusive and inaccessible, while online marketplaces suffer from inconsistent verification and the risk of counterfeits. This creates a clear opportunity for a platform that combines trust, transparency, and a more welcoming fan-first experience.
This matrix maps out the current competitor landscape. On one axis, we have fan-focused experiences, and on the opposite, investor-focused platforms. Along the other axis, we move from formal and transactional at the bottom to personal and emotionally led at the top. What becomes immediately clear is the gap in the upper fan-focused space - no major player is delivering a truly personal, story-driven experience for fans. And that’s exactly where Collectivault can stand out.
So this is where Collectivault would sit.
Going back to the interview insights, in order to create a personal experience and stand out in the market, we need:
03 Define
03 Define
Personas
Personas
To ground my strategy in real user needs, I built three evidence-based personas. These were shaped directly by the research.
Then I mapped recurring patterns - behaviours, emotions, goals, and frustrations - and grouped them into three clear user archetypes.
To ground my strategy in real user needs, I built three evidence-based personas. These were shaped directly by the research.
Then I mapped recurring patterns - behaviours, emotions, goals, and frustrations - and grouped them into three clear user archetypes.
Persona 1: Matthew
Persona 1: Matthew
Who he is:
42, architect, lifelong sports lover who values nostalgia, story, and family connection.
Archetype
The Sentimental Super Fan
Core needs:
Items that feel meaningful and personal
Clear provenance and trusted authenticity
Fair pricing and transparency
What drives him:
Keeping memories alive
Passing stories through generations
Feeling part of a wider fan community
Persona 2: Lucia
Persona 2: Lucia
Who she is:
35, financial strategist, passionate about collecting and high-confidence investing.
Archetype
The Mindful Investor
Core needs:
Verified, credible platforms she can trust
Market data, valuations, and tracking
Premium, exclusive-feeling experiences
What drives her:
Combining emotional value with return
Avoiding scams and rushed purchases
Control, clarity, and long-term growth
Persona 3: Antonio
Persona 3: Antonio
Who he is:
26, recruitment manager experimenting with memorabilia on a small budget.
Archetype
The Intrigued Newcomer
Core needs:
Affordable entry points and clear guidance
Items within his price range
Support with storage
What drives him:
Building financial habits
Exploring new collecting interests
Feeling included
These personas acted as the foundation for my decisions. They represent the real people Collectivault needs to accommodate, ensuring every feature and every moment in the journey is designed with purpose.
I translated the persona’s needs into clear user stories - simple statements that capture what each type of user wants to do, and why. These stories guided the product structure, helping me prioritise features that solve real problems, spark emotion, and build trust at every step of the experience. Below are the key needs from the User Stories:
These personas acted as the foundation for my decisions. They represent the real people Collectivault needs to accommodate, ensuring every feature and every moment in the journey is designed with purpose.
I translated the persona’s needs into clear user stories - simple statements that capture what each type of user wants to do, and why. These stories guided the product structure, helping me prioritise features that solve real problems, spark emotion, and build trust at every step of the experience. Below are the key needs from the User Stories:
Key Needs
Key Needs
Matthew
Wants clear valuation & pricing to feel confident he’s paying fairly.
Wants easy access to meaningful memorabilia that’s rare or hard to find.
Wants the story behind each item to deepen emotional connection.
Wants trusted provenance to avoid fakes and scams.
Wants a sense of community with fellow fans.
Wants memorabilia that feels personal, nostalgic, and gift-worthy.
Lucia
Wants transparent valuation to make confident investment decisions.
Wants to track item value over time to monitor returns.
Wants assurance of platform trust and security.
Wants a premium, high-end experience.
Wants guidance on how items are stored and protected.
Antonio
Wants entry-level access to high-value memorabilia.
Wants fractional ownership options to participate within his budget.
Wants simple explanations of how investing in collectibles works.
Wants recommendations to help him build his first collection.
Wants reassurance that items are verified and authentic.
Matthew
Wants clear valuation & pricing to feel confident he’s paying fairly.
Wants easy access to meaningful memorabilia that’s rare or hard to find.
Wants the story behind each item to deepen emotional connection.
Wants trusted provenance to avoid fakes and scams.
Wants a sense of community with fellow fans.
Wants memorabilia that feels personal, nostalgic, and gift-worthy.
Lucia
Wants transparent valuation to make confident investment decisions.
Wants to track item value over time to monitor returns.
Wants assurance of platform trust and security.
Wants a premium, high-end experience.
Wants guidance on how items are stored and protected.
Antonio
Wants entry-level access to high-value memorabilia.
Wants fractional ownership options to participate within his budget.
Wants simple explanations of how investing in collectibles works.
Wants recommendations to help him build his first collection.
Wants reassurance that items are verified and authentic.
Building on these personas, I identified key challenges that stand in the way of an ideal memorabilia experience. These problem statements highlight the gaps Collectivault must solve to deliver real value and trust for users like Matthew, Lucia, and Antonio.
Building on these personas, I identified key challenges that stand in the way of an ideal memorabilia experience. These problem statements highlight the gaps Collectivault must solve to deliver real value and trust for users like Matthew, Lucia, and Antonio.
Problem Statements
Problem Statements
How might we enable people to easily discover rare memorabilia?
How might we create access enabling fair opportunity in collecting?
How might we provide clear, trustworthy valuation and pricing information?
How might we help people find items that are within their budget?
How might we build trust in Collectivault?
How might we provide an authentic story behind each collectible?
How might we inform users of the provenance behind each collectible?
How might we help investors easily track the value of their collectibles?
How might we make every purchase experience feel premium?
How might we allow for personalised presentation for each purchase?
How might we guide people on how to care for their collectibles?
How might we provide people with information on safe storage for their collectibles?
How might we help people connect with a community of fellow collectors?
How might we enable people to easily discover rare memorabilia?
How might we create access enabling fair opportunity in collecting?
How might we provide clear, trustworthy valuation and pricing information?
How might we help people find items that are within their budget?
How might we build trust in Collectivault?
How might we provide an authentic story behind each collectible?
How might we inform users of the provenance behind each collectible?
How might we help investors easily track the value of their collectibles?
How might we make every purchase experience feel premium?
How might we allow for personalised presentation for each purchase?
How might we guide people on how to care for their collectibles?
How might we provide people with information on safe storage for their collectibles?
How might we help people connect with a community of fellow collectors?
Experience Map
Experience Map
To turn the research into action, I mapped the current user journey. This made the pain points (and the potential) immediately clear, guiding where the design ideas needed to focus.
Scenario: It’s Matthews sons 18th birthday and wants to buy him a present from his favourites 2000’s cricket player when England won the Ashes
To turn the research into action, I mapped the current user journey. This made the pain points (and the potential) immediately clear, guiding where the design ideas needed to focus.
Scenario: It’s Matthews sons 18th birthday and wants to buy him a present from his favourites 2000’s cricket player when England won the Ashes
04 Ideate
04 Ideate
Ideation
Ideation
With a clear understanding of the users’ needs and motivations, I moved into ideation to explore a wide range of solutions. Using the Crazy 8s method, I sketched diverse ideas to address key pain points and bring the user values to life. This approach helped generate creative options and prioritise features that truly resonate with fans like Matthew and Lucia.
With a clear understanding of the users’ needs and motivations, I moved into ideation to explore a wide range of solutions. Using the Crazy 8s method, I sketched diverse ideas to address key pain points and bring the user values to life. This approach helped generate creative options and prioritise features that truly resonate with fans like Matthew and Lucia.
Impact / Effort Matrix
Impact / Effort Matrix
I then mapped all of the ideas onto an impact–effort matrix. This allowed me to clearly see which concepts would deliver the greatest user and business impact, and which would require more time and complexity - helping prioritise which to move forwards with.
I then mapped all of the ideas onto an impact–effort matrix. This allowed me to clearly see which concepts would deliver the greatest user and business impact, and which would require more time and complexity - helping prioritise which to move forwards with.
From the ideation phase, I focused on developing five key areas to define Collectivault’s platform:
From the ideation phase, I focused on developing five key areas to define Collectivault’s platform:
Exclusive Drops
Exclusive Drops
Rare memorabilia stays secret until the day before bidding, with a countdown building anticipation. The item's story unfolds gradually, keeping fans engaged. When bidding opens, fans have a limited time to join a verified, live auction.
Rare memorabilia stays secret until the day before bidding, with a countdown building anticipation. The item's story unfolds gradually, keeping fans engaged. When bidding opens, fans have a limited time to join a verified, live auction.
The Fan Zone
The Fan Zone
A dedicated community area designed for fans to connect, share stories, and engage with like-minded collectors, strengthening the emotional bond around the platform.
A dedicated community area designed for fans to connect, share stories, and engage with like-minded collectors, strengthening the emotional bond around the platform.
Personal Portfolio
Personal Portfolio
A feature that allows users to track, manage, and showcase their memorabilia collections, reinforcing long-term engagement.
A feature that allows users to track, manage, and showcase their memorabilia collections, reinforcing long-term engagement.
The Marketplace
The Marketplace
A curated space where users can buy rare, one-of-a-kind memorabilia outright. Items are available for a limited time to maintain scarcity and value.
A curated space where users can buy rare, one-of-a-kind memorabilia outright. Items are available for a limited time to maintain scarcity and value.
Fractional Shares
Fractional Shares
While Fractional Shares represent an exciting future opportunity for Collectivault, they are beyond the scope of the current platform and positioned as a strategic vision.
While Fractional Shares represent an exciting future opportunity for Collectivault, they are beyond the scope of the current platform and positioned as a strategic vision.
Information Architecture
Information Architecture
With my insights and user needs defined, the next step was creating a clear, scalable structure. Information Architecture allowed me to organise the platform into intuitive sections, ensuring users could always find what they were looking for.
With my insights and user needs defined, the next step was creating a clear, scalable structure. Information Architecture allowed me to organise the platform into intuitive sections, ensuring users could always find what they were looking for.
Key
Here we can see the structure of Collectivault, detailing how core sections like the Marketplace, Vault (user collections), Item Detail pages, Fan Zone community, and Account Settings connect. It defines the hierarchy and flow between browsing memorabilia, viewing provenance and stories, engaging with community features, and managing purchases. This clear organization ensures users can effortlessly explore, discover, and interact with memorabilia while building trust and emotional connection throughout their journey.
Here we can see the structure of Collectivault, detailing how core sections like the Marketplace, Vault (user collections), Item Detail pages, Fan Zone community, and Account Settings connect. It defines the hierarchy and flow between browsing memorabilia, viewing provenance and stories, engaging with community features, and managing purchases. This clear organization ensures users can effortlessly explore, discover, and interact with memorabilia while building trust and emotional connection throughout their journey.
trust
Trust, one of the three core user pillars, emerged as critical through my research. To address this, I committed to embedding trust across every platform touch point - especially through clear provenance, transparency, and prioritising third-party verification. This foundational focus is key to differentiating Collectivault in a crowded and competitive market.
Trust, one of the three core user pillars, emerged as critical through my research. To address this, I committed to embedding trust across every platform touch point - especially through clear provenance, transparency, and prioritising third-party verification. This foundational focus is key to differentiating Collectivault in a crowded and competitive market.
KPIs
KPIs
1. User Engagement & Retention
Track: Monthly Active Users & retention rates
Why: Shows fans find real value and keep coming back - essential for loyalty and repeat sales.
How: Use targeted emails and push notifications to re-engage users. Personalise content and updates.
2. Conversion Rate
Track: % of visitors who buy
Why: Measures how well the platform turns interest into revenue.
How: Clear provenance, easy checkout, strong storytelling, trust badges, and gifting options boost sales.
3. Bid Participation and Auction Success
Track: Number of bidders and % of successful auctions
Why: Proves hype drops and storytelling create excitement and real engagement.
How: Countdown timers, sneak peeks, and share buttons to invite friends and build buzz.
4. Community Engagement
Track: Posts, comments, shares in Fan Zone
Why: A strong community builds loyalty and turns buyers into advocates.
How: Promote user content and easy sharing to fuel conversations and trust.
1. User Engagement & Retention
Track: Monthly Active Users & retention rates
Why: Shows fans find real value and keep coming back - essential for loyalty and repeat sales.
How: Use targeted emails and push notifications to re-engage users. Personalise content and updates.
2. Conversion Rate
Track: % of visitors who buy
Why: Measures how well the platform turns interest into revenue.
How: Clear provenance, easy checkout, strong storytelling, trust badges, and gifting options boost sales.
3. Bid Participation and Auction Success
Track: Number of bidders and % of successful auctions
Why: Proves hype drops and storytelling create excitement and real engagement.
How: Countdown timers, sneak peeks, and share buttons to invite friends and build buzz.
4. Community Engagement
Track: Posts, comments, shares in Fan Zone
Why: A strong community builds loyalty and turns buyers into advocates.
How: Promote user content and easy sharing to fuel conversations and trust.
I established key KPIs upfront to clarify what success should look like. This helped align my design decisions with real business goals, ensuring the platform supports long-term trust, engagement, and growth.
I established key KPIs upfront to clarify what success should look like. This helped align my design decisions with real business goals, ensuring the platform supports long-term trust, engagement, and growth.
05 Prototype
05 Prototype
With my research and priorities clear, I moved into prototyping - bringing the user journey to life by designing key features that embody trust, emotional connection, and accessibility. These prototypes demonstrate how Collectivault will deliver a seamless, engaging experience tailored to the core user needs.
With my research and priorities clear, I moved into prototyping - bringing the user journey to life by designing key features that embody trust, emotional connection, and accessibility. These prototypes demonstrate how Collectivault will deliver a seamless, engaging experience tailored to the core user needs.
Low-Fidelity Wireframes
Low-Fidelity Wireframes
With the core features defined, I moved into low-fidelity wireframes to shape the Collectivault experience. This stage let us test the structure of the Exclusive Drops, Marketplace, Fan Zone and Portfolio quickly, validate the flows, and make sure the platform’s foundation felt intuitive before moving into visual design. Below are wireframes for the Home page, Exclusive Drop landing page, and the Fractional Shares item page.
With the core features defined, I moved into low-fidelity wireframes to shape the Collectivault experience. This stage let us test the structure of the Exclusive Drops, Marketplace, Fan Zone and Portfolio quickly, validate the flows, and make sure the platform’s foundation felt intuitive before moving into visual design. Below are wireframes for the Home page, Exclusive Drop landing page, and the Fractional Shares item page.
Collectivault
Collectivault
Collectivault
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Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
Johnny Nelson’s cricket bat
2012
£1,500
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Collectivault opens the door to the world’s most iconic cultural pieces. Anyone can hold a share of history, preserving the stories, moments, and magic that connect us to the icons we love.
Collectivault opens the door to the world’s most iconic cultural pieces. Anyone can hold a share of history, preserving the stories, moments, and magic that connect us to the icons we love.
Collectivault opens the door to the world’s most iconic cultural pieces. Anyone can hold a share of history, preserving the stories, moments, and magic that connect us to the icons we love.
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Johnny Nelson is a former British professional boxer and the longest-reigning cruiserweight world champion in history. He dominated the division from 1999 to 2005, defending his WBO (World Boxing Organisation) title a record 13 times.
Nelson is known for his resilience and technical skill, he became one of the most respected figures in British boxing.
Johnny Nelson is a former British professional boxer and the longest-reigning cruiserweight world champion in history. He dominated the division from 1999 to 2005, defending his WBO (World Boxing Organisation) title a record 13 times.
Nelson is known for his resilience and technical skill, he became one of the most respected figures in British boxing.
Johnny Nelson is a former British professional boxer and the longest-reigning cruiserweight world champion in history. He dominated the division from 1999 to 2005, defending his WBO (World Boxing Organisation) title a record 13 times.
Nelson is known for his resilience and technical skill, he became one of the most respected figures in British boxing.
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JOHNNY NELSON
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The Countdown
The Countdown
The Countdown
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Waiting List
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Item Reveal
Item Reveal
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Bidding Process
Bidding Process
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JOHNNY NELSON’S
BOXING GLOVES
JOHNNY NELSON’S
BOXING GLOVES
JOHNNY NELSON’S
BOXING GLOVES
Add to Watch List
Add to Watch List
Add to Watch List
Buy Shares
Buy Shares
Buy Shares
Total Shares: 100
Price per Share: £3,800
Shares Available: 72
Total Shares: 100
Price per Share: £3,800
Shares Available: 72
Total Shares: 100
Price per Share: £3,800
Shares Available: 72
Select number of shares:
Total:
Select number of shares:
Total:
Select number of shares:
Total:
[ – ] 2 [ + ]
£7,600.00
[ – ] 2 [ + ]
£7,600.00
[ – ] 2 [ + ]
£7,600.00
Description
Description
Description
Media
Media
Media
Fractional Shares
Fractional Shares
Fractional Shares
Valuation
Valuation
Valuation
How it works
How it works
How it works
About the Icon
About the Icon
About the Icon
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Lorem ipsum dolor sit amet consectetur. Orci velit morbi parturient nunc cursus scelerisque tincidunt sit urna. Pharetra mi vivamus augue lectus magnis eu sollicitudin at vitae. Quis morbi gravida mi fringilla quis leo magna iaculis accumsan. Lorem ipsum dolor sit amet consectetur. Orci velit morbi parturient nunc cursus scelerisque tincidunt sit urna.
Lorem ipsum dolor sit amet consectetur. Orci velit morbi parturient nunc cursus scelerisque tincidunt sit urna. Pharetra mi vivamus augue lectus magnis eu sollicitudin at vitae. Quis morbi gravida mi fringilla quis leo magna iaculis accumsan. Lorem ipsum dolor sit amet consectetur. Orci velit morbi parturient nunc cursus scelerisque tincidunt sit urna.
Summary
Summary
Summary
Each 1% share grants legally recognised ownership of this fully authenticated cricket bat, verified by Collectivault. Share values are regularly updated based on market demand and trading activity. Because prices can rise or fall and market liquidity may be limited, buying or selling shares may not always be instantaneous. The bat is kept in a secure, climate controlled facility with professional care to maintain its condition and provenance, and will remain stored unless a single owner acquires 100% ownership.
Each 1% share grants legally recognised ownership of this fully authenticated cricket bat, verified by Collectivault. Share values are regularly updated based on market demand and trading activity. Because prices can rise or fall and market liquidity may be limited, buying or selling shares may not always be instantaneous. The bat is kept in a secure, climate controlled facility with professional care to maintain its condition and provenance, and will remain stored unless a single owner acquires 100% ownership.
Each 1% share grants legally recognised ownership of this fully authenticated cricket bat, verified by Collectivault. Share values are regularly updated based on market demand and trading activity. Because prices can rise or fall and market liquidity may be limited, buying or selling shares may not always be instantaneous. The bat is kept in a secure, climate controlled facility with professional care to maintain its condition and provenance, and will remain stored unless a single owner acquires 100% ownership.
Benefits
Benefits
Benefits
Access
Access
Access
Early access to new drops.
Early access to new drops.
Early access to new drops.
Experience
Experience
Experience
The chance to meet the icon.
The chance to meet the icon.
The chance to meet the icon.
Community
Community
Community
Join a network of collectors.
Join a network of collectors.
Join a network of collectors.
Updates
Updates
Updates
Regular insights on valuation changes
Regular insights on valuation changes
Regular insights on valuation changes
06 Test
06 Test
Early testing helped spot clarity gaps and usability issues before moving into higher-fidelity design. Here are a few of the key takeaways that shaped the next steps:
Early testing helped spot clarity gaps and usability issues before moving into higher-fidelity design. Here are a few of the key takeaways that shaped the next steps:
Early testing helped spot clarity gaps and usability issues before moving into higher-fidelity design. Here are a few of the key takeaways that shaped the next steps:
Make “Exclusive Drop” and “Icons” clear upfront.
Make “Exclusive Drop” and “Icons” clear upfront.
Make “Exclusive Drop” and “Icons” clear upfront.
Explain how drops work before asking users to join.
Explain how drops work before asking users to join.
Explain drops before asking users to join.
Highlight “Join List” as the main action, “Share” as secondary.
Highlight “Join List” as the main action, “Share” as second.
“Join List” as the main action, “Share” as second.
Clarify why profile completion is needed to bid.
Clarify why profile completion is needed to bid.
Clarify why profile completion is needed to bid.
Keep Fan Chat visible at all times.
Keep Fan Chat visible at all times.
Replace tabs with scrollable info on item pages.
Replace tabs with scrollable info on item pages.
Group all bidding items in one portfolio view.
Group all bidding items in one portfolio view.
Add countdown timers on bidding items.
Add countdown timers on bidding items.
Based on feedback from the low-fidelity testing, I identified important areas to improve clarity, navigation, and user engagement. These insights guided the next step - refining the design through mid-fidelity prototypes to create a more intuitive and engaging experience for Collectivault users.
Based on feedback from the low-fidelity testing, I identified important areas to improve clarity, navigation, and user engagement. These insights guided the next step - refining the design through mid-fidelity prototypes to create a more intuitive and engaging experience for Collectivault users.
07 Iterate
07 Iterate
Mid-Fidelity Wireframes
Mid-Fidelity Wireframes
07.5 Iterate
07.5 Iterate
Testing again! After implementing improvements into my mid-fidelity wireframes, I moved into a second round of user testing. This allowed me to validate the changes, ensure they truly enhanced the experience, and identify any remaining challenges. Gathering fresh user feedback at this stage was crucial to fine tune the design and move closer to a seamless, user-centred platform.
Testing again! After implementing improvements into my mid-fidelity wireframes, I moved into a second round of user testing. This allowed me to validate the changes, ensure they truly enhanced the experience, and identify any remaining challenges. Gathering fresh user feedback at this stage was crucial to fine tune the design and move closer to a seamless, user-centred platform.
Provide clear next steps after signing up to avoid confusion.
Provide clear next steps after signing up to avoid confusion.
Explain “popcorn bidding” clearly with a visual alert.
Explain “popcorn bidding” clearly with a visual alert.
Improve feedback when actions change the timer (e.g., bidding time extended).
Improve feedback when actions change the timer (e.g., bidding time extended).
Improve feedback when actions change the timer.
Reduce steps to complete profile before bidding.
Reduce steps to complete profile before bidding.
Make clues obvious during countdown.
Make clues obvious during countdown.
Add info icons explaining fractional shares.
Add info icons explaining fractional shares.
Make “Fan Zone” button visible and labeled.
Make “Fan Zone” button visible and labeled.
Make it clearer why profile completion is required before bidding.
Make it clearer why profile completion is required before bidding.
Show clear bidding end times.
Show clear bidding end times.
Clarify the difference between “My Vault” and “My Exclusives.”
Clarify the difference between “My Vault” and “My Exclusives.”
Add dropdown for profile vs. portfolio sections.
Add dropdown for profile vs. portfolio sections.
Add a clear link from exclusive drops to fan zone for discussion.
Add a clear link from exclusive drops to fan zone for discussion.
08 Deliver
08 Deliver
Before we dive into the final designs, I want to go back to the three core user pillars that shaped the entire process and how we addressed each of these pillars within my designs.
Before we dive into the final designs, I want to go back to the three core user pillars that shaped the entire process and how we addressed each of these pillars within my designs.
3rd party verification
Transparent valuation
Valuation tracking (portfolio)
Transparent provenance
Direct sourcing - because we know exactly who the item is coming from
Secure storage
3rd party verification
Transparent valuation
Valuation tracking (portfolio)
Transparent provenance
Direct sourcing - because we know exactly who the item is coming from
Secure storage
Access to a wider range of items
Fractional ownership - allowing people to have a piece of something special within their means
Access to the icons they love
UX which is seamless, simple for anyone new to the market
Access to a wider range of items
Fractional ownership - allowing people to have a piece of something special within their means
Access to the icons they love
UX which is seamless, simple for anyone new to the market
Story first memorabilia
A shared space for fans to connect
Gifting experience
Personal unboxing experience
Connections to icons
Tangible ownership
Story first memorabilia
A shared space for fans to connect
Gifting experience
Personal unboxing experience
Connections to icons
Tangible ownership
Applying Immersive Research
What I saw in the physical space directly influenced how I designed the digital experience.
What I saw in the physical space directly influenced how I designed the digital experience.
People linger around stories, not just products.
People linger around stories,
not just products.
Storytelling was prioritised throughout.
Storytelling was prioritised throughout.
Authenticity needs to be visible at a glance, not buried.
Authenticity needs to be visible at a glance, not buried.
Authenticity was clear and transparent.
Authenticity was clear and transparent.
Excitement builds through shared moments
and conversation.
Excitement builds through shared moments
and conversation.
A space for fans to connect and share
the excitement.
We created a space for fans to connect and share the excitement.
How an item is displayed impacts how special it feels.
How an item is displayed impacts how special it feels.
The display of the products, both digitally and physically, reflected their significance.
The display of the products, both digitally and physically, reflected their significance.
Storytelling
Storytelling
I was deliberate about how this work was communicated. Rather than presenting it as a series of UX steps, I built a clear narrative that tied everything together - research findings, market context, business goals, and future opportunities. This approach helped the client understand not only the proposed solution but also the reasoning behind it and its long-term potential. Using storytelling allowed me to move beyond features and processes and communicate a clear point of view that resonated with stakeholders.
I was deliberate about how this work was communicated. Rather than presenting it as a series of UX steps, I built a clear narrative that tied everything together - research findings, market context, business goals, and future opportunities. This approach helped the client understand not only the proposed solution but also the reasoning behind it and its long-term potential. Using storytelling allowed me to move beyond features and processes and communicate a clear point of view that resonated with stakeholders.
Prototype
Prototype
Here are the final high-fidelity prototypes that bring together all the research, insights, and iterations from this project. They demonstrate how the design addresses core user needs while aligning with Collectivault’s strategic objectives, setting a clear path forward for the platform’s development.
Here are the final high-fidelity prototypes that bring together all the research, insights, and iterations from this project. They demonstrate how the design addresses core user needs while aligning with Collectivault’s strategic objectives, setting a clear path forward for the platform’s development.