Jessica Dale
Samphire | Holiday accommodation brand
End-to-end UX/UI redesign, from discovery to developer handover, improving usability, clarity, and visual consistency.
Creating a scalable design system, standardising components to increase efficiency and support future growth.
Improving user journeys through stakeholder collaboration, aligning user needs with commercial objectives.
Take Flight | Independent music artist
Designing and building a first-time website to establish a clear, professional digital presence.
Defining site structure, content hierarchy, user flows, and designer system, from the ground up.
Creating a cohesive, responsive visual direction aligned with the band's identity and audience.
Completed a 3-month intensive, in-person UX/UI placement, collaborating directly with client stakeholders.
Led UX research, including personas, journey mapping, information architecture, wireframing, and usability testing.
Developed and refined design solutions addressing user needs and business goals across multiple client projects.
Designed and iterated high-fidelity UI and interactive prototypes in Figma.
Clients:
Collectivault: Designed a seamless, experiential, and trust-building digital journey for a sports memorabilia platform.
The Enablr: Designed an inclusive, highly accessible marketplace, serving diverse disability needs while remaining simple for all users.
Lifetoon: Redesigned the AI-powered storytelling flow to be faster, more intuitive, and visually playful, reducing friction and improving clarity for users.
Shaped narratives for major film and TV clients, contributing to award-winning campaigns.
Designed and maintained digital press kits and internal tools with a focus on accessibility, intuitive navigation, and brand consistency.
Coordinated workflows across global teams, delivering high-quality work under tight timelines.
Managed digital-first talent and partnerships with major brands.
Negotiated contracts and aligned strategy with user needs.
Collaborated with brands and talent to shape digital experiences, balancing commercial objectives with audience needs
Coordinated schedules and materials for a roster of actors.
Designed new workflow documentation and internal databases.
Worked closely with cross-functional teams to improve clarity, consistency
BA (Hons) Theatre and Performance / 2:1
2013 - 2016
Acting Level 3 BTEC Diploma / DDD* (Triple Distinction Star)
2011 - 2013