Designing through empathy - for people, with purpose.
JESSICA DALE
PORTFOLIO
JESSICA DALE
PORTFOLIO
JESSICA DALE
PORTFOLIO
Shaped by an understanding of people and how they behave, I design with empathy to create meaningful, intuitive experiences. I uncover unspoken needs and motivations to turn complexity into clarity. Blending behavioural insight with practical design, I solve real problems for real people.
Shaped by an understanding of people and how they behave, I design with empathy to create meaningful, intuitive experiences. I uncover unspoken needs and motivations to turn complexity into clarity. Blending behavioural insight with practical design, I solve real problems for real people.
Work
Collectivault
Collectivault
Sports memorabilia web design
Sports memorabilia web design
Product Design
Product Design
UX/UI
UX/UI
Sports
Sports
Marketplace
Marketplace
The Enablr
The Enablr
Accessible service providers app design
Product Design
Product Design
UX/UI
UX/UI
Accessibility
Accessibility
Marketplace
Lifetoon
Lifetoon
AI storyboard user flow redesign
Product Design
Product Design
UX/UI
UX/UI
AI
AI
Subscription
Subscription
Process
Brief
Brief
01
01
Understanding the project scope, objectives, and stakeholder requirements to set a clear direction.
Understanding the project scope, objectives, and stakeholder requirements to set a clear direction.
Research
Research
02
02
Gathering insights about users, their needs, and behaviours through interviews and market analysis.
Gathering insights about users, their needs, and behaviours through interviews and market analysis.
Define
Define
03
03
Synthesising insights to clearly define the problem, user personas, and project goals.
Synthesising insights to clearly define the problem, user personas, and project goals.
Ideate
Ideate
04
04
Generating ideas and possible solutions through brainstorming, sketching, and wireframing.
Generating ideas and possible solutions through brainstorming, sketching, and wireframing.
Prototype
Prototype
05
05
Creating detailed wireframes, mockups, and interactive prototypes to visualise the product.
Creating detailed wireframes, mockups, and interactive prototypes to visualise the product.
Test
Test
06
06
Validating designs with real users through usability testing and feedback sessions to identify improvements.
Validating designs with real users through usability testing and feedback sessions to identify improvements.
Iterate
Iterate
07
07
Refining and improving the design based on user feedback and data to enhance usability and satisfaction.
Refining and improving the design based on user feedback and data to enhance usability and satisfaction.
Deliver
Deliver
08
08
Finalising designs and collaborating with developers to ensure smooth implementation.
Finalising designs and collaborating with developers to ensure smooth implementation.